As the snow starts to fall, the atmosphere in Hakuba takes on a new light. 　But amongst the high spirits of Hakuba, quiet can be found in the solitude of a street at night or early in the morning, as you feel the snowflakes gently falling upon your skin. The snow, so white, so pure, […]

With the snow beginning to melt on the mountain, various Yukigata (patterns of snow that remain on the mountain) start to appear on the mountain sides. One of the famous Yukigata that can be found is in the shape of a white horse. This is where the village name “Hakuba” (meaning “white horse” in Chinese […]

Revel in outdoor activities listening to the harmonious sound of a huge chorus of frogs and the buzz of cicadas in a sun-drenched countryside surrounded by beautiful rice paddy and greenery. The trees are deeply green, the sky is so blue, and clouds are so white!